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FABULOUS DESIGNS FOR OVERSEAS MARKETS
“Exporting 30% of their total production to overseas, Mir Hal?is planning to increase their export amount up to 40% in 2007. Germany, Iraq, Saudi Arabia and Russia are among the main countries the company exports to.?
Established in Batman under the name of Gap Hal?San. ve Tic. A.?, Mir Hal?(Mir Carpet Co.) started carpet production in 1998. Two years later the modernization process completed and today Mir Hal?is marketing their products, manufactured by the most advanced technology, both in Turkey and overseas markets.
With the aim of being a reliable corporation, Mir Hal?continues the operations by means of quality, velocity, continuity and customer satisfaction.
The company has three product groups including area rugs, wall to wall carpets and mosque carpets. All products are made of 100% acrylic and highly appreciated by the customers. Mir Hal?is following the innovations and new technologies in carpet industry in order to add new qualities to their product range. Hüseyin òŒnar, the company owner, indicates that the only way to be permenant in the sector is giving importance to create a harmony between the colors, models and designs of the carpets. He underlines the necessity of following and analysing world carpet trends and adds: “The models and the designs of our carpets are compatible in world carpet markets. We perform a detailed analysis of Turkish carpet sector. For example our three products; Mir, Safir and Mir Tufty, are all produced according to the changes in customer tastes. This way, we keep our color and designs up to date.?/p>
Exporting 30% of their total production, Mir Hal?is planning to increase this figure up to 40% in 2007. Germany, Iraq, Saudi Arabia and Russia are among the main countries they export to.
Hüseyin òŒnar states that according to the export region, there are some color and design differences. He reminds: “Middle East and some of the Central Asian countries prefer classical and authentic designs. Generally speaking, carpet is considered as a long lasting product in these countries whereas carpet is regarded as accessories in Europe. Hence mainly polypropilen and tufty carpets with modern designs and pastel colours are preferred in European countries.?/p>
Mir Hal?continues their development in various fields and aims to be among the five leading company in Turkey by means of quality. In order to compete in the international arena, Mir Hal?believes in the necessity of rational leaps by investing in future.